Many of my clients check their basic traffic data right from their WordPress dashboard. (Google Analytics by Monsterinsights is my favorite plugin for this.) Today one client asked how to give permission to someone outside of their organization (i.e. doesn’t have access to the WordPress dashboard) to view their analytics reports. As long as the user has an email account registered with Google (does NOT have to be through your organization) this is simple to set up in Google Analytics.

Here’s how:

  1. Go to
  2. Sign in with your G Suite email and password
  3. Make sure you are in the correct account (You can change the active account from the dropdown menu on the top left.)
  4. Choose the Admin Tab
  5. Click User Management from the left menu
  6. Add the new user’s Google email address
  7. Choose permission level
  8. Click Add (If you would like to have an email notice sent to the new user, put a checkmark in the box.)

That’s it!

Google Analytics screen shot